Privacy policy

Chef’s Edge – Privacy Policy

Effective Date: 05/05/2025

Chef’s Edge Pty Ltd (“Chef’s Edge”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you use our website, www.chefs-edge.com.au, and related services.

By using our site, you agree to the terms of this Privacy Policy.

1. Who We Are

  • Business Name: Chef’s Edge Pty Ltd

  • Email: orders@chefs-edge.com.au

  • Address: 4/150 Oxford Street, Leederville WA 6007, Australia

We sell premium Japanese kitchen knives, cookware, and accessories to customers worldwide.

2. What Information We Collect

We may collect the following types of personal information:

  • Contact information (name, email address, shipping/billing address, phone number)

  • Account details (usernames, password hashes)

  • Payment information (processed securely via third-party providers – we do not store credit card numbers)

  • Order history and customer support communications

  • Device data and usage information (IP address, browser type, referring URLs, pages visited)

  • Marketing interaction data (e.g. clicks on ads, products viewed)

We may also collect data from cookies, pixels, tags, and similar technologies used on our site.

3. How We Collect Information

  • When you make a purchase or create an account

  • When you contact customer support

  • When you browse the website (automatically via cookies or tracking tools)

  • When you interact with our ads on platforms like Facebook, Instagram, TikTok, or Google

We may combine personal data with anonymized behavioural data for analysis.

4. Why We Collect Your Data

We use your data for the following lawful purposes:

  • To fulfil your orders and provide customer support

  • To process transactions and send confirmations

  • To detect, prevent, and investigate fraud or security issues

  • To personalize your shopping experience and recommend products

  • To conduct marketing and advertising through third-party platforms (Google Ads, Facebook/Instagram Ads, TikTok Ads, etc.)

  • To analyse traffic and improve our site performance

Where required by law (e.g., GDPR or CCPA), we rely on your consent, contractual necessity, or legitimate interest as the legal basis for processing.

5. Use of Cookies and Tracking Tools

We use first-party and third-party cookies, tracking pixels, and related tools to:

  • Understand how users interact with our site

  • Measure the effectiveness of our ads

  • Personalize content and advertising

Third-party services we use include:

  • Google Analytics & Ads

  • Facebook/Instagram (Meta) Ads

  • TikTok Ads

  • Shopify Analytics

You can control or opt-out of cookies through your browser settings. EU users can also opt-in/opt-out of tracking as required under GDPR.

6. Sharing Your Information

We do not sell your personal information.

We may share your data with trusted third parties who assist us in providing services, including:

  • Shopify (eCommerce platform)

  • Payment processors (Shopify Payments, PayPal, etc.)

  • Logistics and fulfilment partners

  • Marketing platforms (Meta, Google, TikTok)

  • Analytics providers

  • Professional advisors (accountants, legal)

  • Regulatory or legal authorities when required by law

Each third party is bound by confidentiality and data protection agreements where applicable.

7. Data Transfers and International Compliance

We store and process data in Australia and internationally. If you are located in the EU, UK, or other jurisdictions with data transfer restrictions, we ensure that your information is protected via:

  • Adequate contractual clauses (e.g., EU Standard Contractual Clauses)

  • Data protection agreements with third parties

  • Hosting with GDPR-compliant providers (e.g., Shopify, Google Cloud)

8. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data

  • Object to or restrict processing of your data

  • Withdraw consent at any time

  • Port your data to another provider

  • Lodge a complaint with your local data protection authority

To exercise any of these rights, email us at orders@chefs-edge.com.au.

9. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfil the purpose for which it was collected

  • Comply with legal or tax obligations

  • Enforce our agreements or defend against claims

10. Data Security

We use a combination of physical, electronic, and managerial safeguards to protect your personal information from loss, misuse, or unauthorized access, including:

  • SSL encryption

  • Secure payment processing

  • Restricted access to customer data

11. Children’s Privacy

Our website is not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If we learn that we have done so, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on our website with a revised effective date.

We encourage you to review it regularly.

13. Contact Us

For any questions, requests, or concerns regarding your privacy or this policy, contact us at:
📧 orders@chefs-edge.com.au
📍 4/150 Oxford Street, Leederville WA 6007, Australia